http://www.therenaissancelife.com/1500miami/-Blog 2

Restaurant 1500 Degrees-Miami

How does the blog convey the industry to an audience?

-this is a brand new restaurant that just opened in South Florida and according to the blog it has started out with a bang. It is a elegant but still welcoming enviornment, seats 160 people, quickly rumors have been spread that it is a great place to eat at.

Who does the blog intend to serve?

-I think that this blog intends to serve anyone that is in the South Florida and looking for a new restaurant to try and eat at. Elegant but welcoming that might catch someones eye. From the blog it seems like a very relaxed comfortable elegant restaurant. Also a person from Hells Kitchen works there as well, so that might be another eye catcher for some people.

Does it meet its goal?

-Yes I think that it meets its goal especially seeing that blog is well scripted and explains alot about the restaurant in just a few paragraphs. They have good advertisment on the blog as well as information.

What image of the industry or inidividual is conveyed by the blog?

-The food industry is the image for this blog. Trying to advertise a nice new restaurant that just launched and is doing very well already.

Does that blogger have a presence on Facebook or Twitter?

-Facebook and 3 people like it already. Posted November 7, 2010

What topic does the author claim knowledge of in the industry?

-The topic is restaurnt and food. New restaurant opened in Florida

http://www.therenaissancelife.com/newyearsevefestcuracao/-Blog 1

New Year's Eve Fest In Curacao
How does the blog convey the industry to an audience?
-The Reniassance Curacoa is hosting a NYE celebration. The holidays are here so they are promoting a NYE party at the hotel. People are now looking for things that they can do on New Years Eve night.
Who does the blog intend to serve?
-this blog is intending to serve anyone that is over the age of 18. The legal drinking age in Curacao is 18 years old. The blog talks about the celebration will last for four days. This is trying to get people who are looking to have a good time on NYE and looking to spend it on a beautiful island.
Does it meet its goal?
-yes I think it meets its goal. The blog includes pictures of the hotel and the bar area all lit up with lights and decorations. It shows the audience exactly what the night is going to look like. The blog also talks about the 3 day packages that are available as well.
Does that blogger have a presence on Facebook or Twitter?
-facebook and it is listed that 91 people like it. This was posted on December 7, 2010
What topic does the author claim knowledge of in the industry?
-knowledge is in hotels. This blogger is promoting the Reniassance Marriott hotel as well as what packages are available for the NYE celebration.

Jason Almonte Blog 2

http://www.hotelfandb.com/blog/?p=69

How does the blog convey the industry to an audience?
• It explains formulas that hotels should use and explains how to better manage inventory and manage food cost
Who does the blog intend to serve?
• Restaurants owners or the F&B department of the hotel in calculating sales volumes and how to get food cost
Does it meet its goal?
• Yes because they give you formulas and show you how to use the formula
What image of the industry or individual is conveyed by the blog?
• it showing how we get our numbers and how those numbers can better help us with inventory or sales
Does the blogger have a presence on twitter or facebook?
• No they do not
How is that similar or different?

What topic does the author claim knowledge of in the industry?
• He talks a lot about inventory and the type of inventory that we should use and to keep track of
What tools does this provide to assistant a restaurateur with controls for cost?
• In the blog he talked about spreadsheets & matrix and how they will help you get your food cost

Lindsay Blog #2

Blog: http://www.becker-posner-blog.com/2010/11/global-food-pricesposner.html

1. How does the blog convey the industry to an audience?
   The blog conveys the food industry to an audience by talking about the how prices are increasing through out the world which would affect the cost of food for restaurants.


2. Who does the blog intend to serve?
   The blog is intended to serve anyone but mainly those that follow global issues aka the CNN channel watchers.


3. Does it meet its goals?
   Yes because it goes on and on about the topic, which yes does not directly relate to food and beverage cost control but in the end will because restaurants will need to fix their cost control to adapt to higher food prices. They should start following the foodcostwiz blog.


4. What image of the industry or individual is convey by the blog?
   As I stated in the last question it does not directly relate to the industry so it only conveys the aspect of economic changes on the world.


5. Does the blogger have a presence on Twitter or Facebook?
   From looking about the page it does not look as if the blogger uses twitter or facebook. Additionally if you see the pictures of the guys who supposedly wrote the blog than they probably wouldn't have a twitter/facebook-- how many friends could they have if they are both 95 years old.
   


6. How is it similar or different?
   Could you be more specific because this question is beyond vague and if it is related to the previous question that has no as an answer how do you except us to answer it.
   


7. What topic(s) does the author claim knowledge of in the industry?
   The topic the authors claim to have knowledge of in the industry is the impact that higher food prices will have on the global.
   


8. What tools does this provide to assistant a restaueateur with controls for cost?
   There is no tools provided to assist a restaueateur with controls for cost.

Jason Almonte Blog 1

http://www.foodcostwiz.com/2010/11/forecasts-for-better-food-cost-results.html

How does the blog convey the industry to an audience?
• It tells them how the knowledge gained from yield analysis really improves future forecast accuracy and how using more sophisticated software are more useful for companies.
Who does the blog intend to serve?
• The blog intend to serve restaurant owners helping them find better ways to forecast and cut down on inventory “Order more before busy days and less on slow days.”
Does it meet its goal?
• It doesn’t really say it more of showing ways where you can cut cost and improve on sales
What image of the industry or individual is conveyed by the blog?
• The image is how this software can help you forecast better and be more accurate
Does the blogger have a presence on twitter or facebook?
• No they do not
How is that similar or different?

What topic does the author claim knowledge of in the industry?
• How the yield analysis can really help forecast better & accurate
What tools does this provide to assistant a restaurateur with controls for cost?
• With the software you can forecast better, you can save money on inventory on what is need the most and less.

Lindsay- Blog #1

Blog: http://www.foodcostwiz.com/

1. How does the blog convey the industry to an audience?
   It does not exactly convey the industry to an audience but rather a tool for those needed cost control tips which would be part of the industry but not showing the food and beverage industry as a whole.


2. Who does the blog intend to serve?
   The blog is intended to serve restauranteurs and serve as a tool "to help food cost control wizards improve their craft".


3. Does it meet its goals?
   It seems to meet its goals because there is a lot of comments of posts and Q&A posts/comments.


4. What image of the industry or individual is convey by the blog?
   The image of the indivdual conveyed in the blog is that the guy (in the legit image on the page) knows everything about cost control, he should get an award or something, or have even taught the class.


5. Does the blogger have a presence on Twitter or Facebook?
   From looking about the page it does not look as if the blogger uses twitter or facebook


6. How is it similar or different?
   Could you be more specific because this question is beyond vague and if it is related to the previous question that has no as an answer how do you except us to answer it.


7. What topic(s) does the author claim knowledge of in the industry?
   The topic the author claims to have knowledge of in the industry is clearly food cost control because that was the type of blog we had to look up; this blogger thinks he know's everything food cost control related because the title of the page says, "Food Cost Control: Developed to help food cost control wizards improve their craft".


8. What tools does this provide to assistant a restaueateur with controls for cost?
   The tools provided to assist a restaueateur with controls for cost by providing numerous links to previous blog entries discussing many cost control topics.

Jennifer Miller Blog 2

http://www.foodandbeveragepackaging.com/Articles/Blog/BNP_GUID_9-5-2006_A_10000000000000958439

 

1.       How does the blog convey the industry to an audience?

a.       It relates to the food industry and how the food and beverages are packed.  It also talks about how the media becomes involved.

2.       Who does the blog intend to serve?

a.       It serves the consumers, because they are the ones that are listening to the media about the packaging and what is really happening to their food that they are buying.

3.       Does it meet its goal?

a.       The blog talks about the lessons that have been learned from certain failures and how they are too fix them.

4.       What image of the industry or individual is conveyed by the blog?

a.       The image of always having the food and beverages packaged the right way and not have having unhappy customers.

5.       Does the blogger have a presence on Twitter or Facebook?

a.       The blogger is a part of Twitter and Facebook.  This is a great source for them because it part of another media site, where they can get information on certain items.

6.       How is that similar or different?

a.       Not sure.

7.       What topic(s) does the author claim knowledge of in the industry?

a.       It has the knowledge of knowing they have to package their items better.  They are more focused on the fast that their consumers come first, they need to be happy with their products.

8.       What tools does this provide to assistant a restaurateur with controls for costs?

a.       The tools are packaging their food and beverages the right way and not wasting. 

Jennifer Miller Blog 1

http://www.hotelfandb.com/blog/

1.       How does the blog convey the industry to an audience?

·         This blog is going out to college students and faculty.  It is talking about having hotels that are close in distance to college students. 

2.       Who does the blog intend to serve?

·         It is stating how there should be a place in the hotel, that people from the college campus can go to for some down time and food.  The place would honor the people that will be at the college all day.  The idea of this place would be on the lines of Starbucks.

3.       Does it meet its goal?    

·         To get the business from the people at the college nearby.

4.       What image of the industry or individual is conveyed by the blog?

·         A place for college students and faculty to go when they need some down time. 

5.       Does the blogger have a presence on Twitter or Facebook?

·         The blogger is a part of Twitter and Facebook.  The blog actually talked about “tweet” when there were going to be special offers for college students happening.  When going to this place, student or faculty need to have an ID of the school.

6.       How is that similar or different?

·         Not sure.

7.       What topic(s) does the author claim knowledge of in the industry?

·         Had knowledge of the “café” that will be opening and what the goals and intensions were towards it.

8.       What tools does this provide to assistant a restaurateur with controls for costs?

·         It provides knowledge of knowing the type of people that will potentially go here.

Blog #2

http://ers.hclblogs.com/2010/09/product-recalls-in-food-beverage-industry/

1.How does the blog convey the industry to an audience?
-It's discussing how there are numerous recalls in the food industry in this past year in many different product categories.
2. Who does the blog intend to serve?
-It intends to serve consumers and restaurant owners.
3. Does it meet its goal?
-Yes, it's informative and descriptive. It includes the reasons why there have been so many recalls as well.
4. What image of the industry or individual is conveyed by the blog?
-The restaurant industry is conveyed by the fact that restaurants obviously have to buy food to cook for their customers. This blog will help them to become more aware.
5. Does the blogger have a presence on Twitter or Facebook?
He personally does not have a facebook or twitter account.
6. How is that similar or different?
-N/A
7. What topic(s) does the author claim knowledge of in the industry?
-Food recalls, demand for more food quality and safety.
8. What tools does this provide to assist a restaurateur with controls for costs?
-It provides restaurateurs with the knowledge of which foods to not use and also important food safety information.

Blog #1

http://www.elvanteo.com/blog/raw-material-knowledge/

1.How does the blog convey the industry to an audience?
-It's discussing the different ways beef can be used in the restaurant industry, and also includes its history, and how the word "beef" was formed.
2. Who does the blog intend to serve?
-Restaurant owners/chefs possibly looking for some new meal ideas to prepare in the kitchen. However, anyone could find the information interesting and/or useful.
3. Does it meet its goal?
-Yes, it includes a great deal of information and is also very descriptive.
4. What image of the industry or individual is conveyed by the blog?
-The restaurant industry has gotten more experienced and aware as to what they can make into food. They are using their resources well.
5. Does the blogger have a presence on Twitter or Facebook?
No.
6. How is that similar or different?
N/A
7. What topic(s) does the author claim knowledge of in the industry?
-The cooking, preparing, nutrition and health of beef.
8. What tools does this provide to assist a restaurateur with controls for costs?
-It conveys so much information and allows restaurant owners/chefs to read it all then decide if and how much beef is a worthy cost to have on their menu or not.

Final Exam Blog #2

20 Blogs about Travel and Hospitality #1

This blog convey the travel industry to the audience. The blog intends to serve consumers who do a lot of traveling. It does not say if it meets its goal or not, but I'm sure the blog and its magazine will help a lot of travelers. Their image is observations on the online travel industry and showcasing innovative ways to communicate with consumers. The blogger does not use Facebook or Twitter. They do use hotels.com a lot.

Final Exam Blog

#16- Tourism Internet Marketing:

This blog has personal opinions to give to the audience about e-strategy, customer relationship management, and consumer and marketing trends for the hospitality/tourism industry. It intends on serving information about internet marketing for traveling and tourism and also mentions some top hotels to stay at. It has been doing well and hopes to launch even more. The blogger's goal was to share her thoughts on "how to leverage the power of the internet as a marketing medium in the travel industry." The blog conveys an image of marketing and traveling together. The blogger does not have a presence on Twitter or Facebook. The blogger seems to have a great knowledge on hotel experiences to let people know what hotels are good to stay at. The top 3 hotels she preferred were Fairmont Chateau Lake Louise, Heli-Hiking/Skiing Bugaboo Lodge, and Zannos Melathron Hôtel in Santorini, Greece. She is the chairman on Wow.travel website and that is an online magazine about the most amazing hotel experiences in the world. This is a good website to help travelers decide where they want to travel and so they can have a great experience like the blogger did.

Allison Pollock Blog 2

http://www.allbusiness.com/food-beverage/restaurants-food-service/14273623-1.html

1. This blog focuses a lot on portion control, and how several restaurants are making their portions smaller without lowering the price of the dish. Also several restaurants to not may any attention to portion size and it gets larger and larger with no notice. The blog mentions this becoming a huge cost problem for the restaurant in a time when they're trying to cut costs.

2. This blog intends to serve restaurant owners and even chefs to help control portion cost and keep customers happy with what they are accustomed to. Customers do not like going into a restaurant one day and getting large portions, and coming back the next with half as much food on their plates.

3. This blog does meet its goal, it mentions techniques to use to help control portions, and also to help cost control with each portion and each dish on the menu.

4. This blog gives an image of the industry that restaurants are having difficulty's during this time, and they are trying to find ways to save money. By doing this they are changing what customers what and what they are used to which is large portions. This ultimately will hurt satisfaction ratings.

5. This blogger does not have a facebook or twitter account.

6. This blogger is the same as my previous one, he has a history in owning a grocery store and working in restaurants. He is also a culinary consultant.

7. This blog provides tools to help keep customers happy, and what not to do to cut costs. It gives tips on other options besides cutting portion size, and how to keep a steady portion size to control costs in the first place.

Allison Pollock Blog 1

http://www.allbusiness.com/food-beverage/restaurants-food-service/15051481-1.html

1. This particular blog has really good points when it comes to developing restaurant plants, and how to keep a restaurant open, or to open a restaurant. It goes through several mistakes owners make such as over pricing, paying employees too much, and putting the wrong people in charge. The author says the biggest mistake an owner can make, is keeping the restaurant too long when it is already on its way to failure.

2. This blog intends to serve those entering the restaurant career, and intend to open a restaurant. It is also helpful to those who may need some quick pointers and advise to keeping a business open.

3. This blog meets it goal very well. I have read some of the authors other blogs, and they are all easy to read and right to the point, as this one is.

4. There is no real image of the industry conveyed in this blog, it is more to simply help and inform those who want to begin their own business. If there were an image of the industry I would have to say that it would be that it's harder to open and have a successful restaurant then people may think. Because of this many people stay in the business too long and they get in more trouble then need be.

5. I do not believe this author has facebook or twitter, there is no mention of it on the blog website. He is however available to contact through email.

6. his first experience in the industry was owning a grocery store in his home town, when the original owner though Foley had more experience he decided to sell it to him. today he runs his own website, works as a culinary consultant, and has completed a manuscript about his decade-long experiences that was published in 2006.

7. This blog provides several tools to cost control in restaurants, it gives several tips on what majority of people do wrong, and how to do them correctly. It tells us what people spend too much money on that isn't necessary and what to do with that money instead of wasting it.