Nicole Richardson

Blog 1: Mohegan Sun

How does the blog convey the industry to an audience?

- This blog coveys the industry to an audience with its entertainment, culture, special events, concerts, festivals, and also meetings and conventions. Mohegan Sun is a huge, well-known area attraction for guests seeking anything from hotels, meetings, entertainment, travel, leisure, and shopping.

Who does the blog intend to serve?

- The blog intends to serve anyone in the area or those willing to travel who want to enjoy a relaxed, exciting, fun, nightlife as well as accommodating type of place to get away from their normal lives and let loose. The blog shows how Mohegan connects with sports fans, entertainment guests, business people, those looking for a nice dinner night out, or even those who love to gamble.

Does it meet its goal?

- Yes, I believe the blog meets its goal to the fullest. It has all the information about the special events, festivals such as the “Sun Wine Fest in both 2011 and the one coming up in 2012. It shows the concerts coming up such as a Chris Brown performance live in October and also Travis Wall. It also shows the winners of Jackpots in their casinos. Overall the blog advertises the resort very well and makes people want to go see it all for themselves.

What image of the industry or individual is conveyed by the blog?

- Mohegan Sun portrays the image, from researching on the blog, of a world of play. It is one of the world’s greatest destination hot spots that provide fine dining, hotel accommodations, shopping, sports, live entertainment, casinos and spas. It is also family friendly. They have great advertisement on the blog and all the information is right there.

Does the blogger have a presence on Twitter or Facebook?

- At the bottom of the blog it shows they are connected to Facebook and Twitter.

How is that similar or different?

Facebook allows people to become friends with the page or “like” which allows you to look at the status updates, company information, and pictures on the website with twitter, you can follow Mohegan Sun and see what they are up to and what new things they have to offer daily.

What topic(s) does the author claim knowledge of in the industry?

- The topics the author claims knowledge of include food and beverage, hotel services, casinos and gaming, entertainment, shopping, and sports related events.

Blog 2: Southern Vacation Rentals

How does the blog convey the industry to an audience?

- The blog conveys the industry to an audience that is interested in Florida Gulf Coast rentals from southern. It is aimed towards audiences who are interested in renting a beach home or cottage for a perfect beach visit, to relive childhood memories, or to simply relax and unwind. There is a variety of locations and you can make reservations 24/7.

Who does the blog intend to serve?

- The blog intends to serve anyone mostly in the southern Florida area that loves the beach scene and is looking for a nice getaway for a given amount of time to relax and enjoy oneself. Those who love the ocean and summer would be targets.

Does it meet its goal?

- Yes, I believe it does meet its goal especially because the blog is well written and very descriptive with what the rentals have to offer and the area they are in. It is a welcoming and comforting advertisement.

What image of the industry or individual is conveyed by the blog?

- The image of this blog is aimed towards a resort type experience. The cottages and houses are located along the coastline in which you would find at a beach resort where you can walk right out to the water.

Does the blogger have a presence on Twitter or Facebook?

- The blogger does not show a presence on either Twitter or Facebook.

How is that similar or different?

- Not applicable.

What topic(s) does the author claim knowledge of in the industry?

- The topic is resort management and is located on the Florida Gulf Coast. The blogger is promoting the southern rentals as well as beach vacation specials and group sales.