Kerry's blog assignment

http://www.blogs.marriott.com/

http://www.pearlseventsblog.com/

1. How does the blog convey the archives to an audience?

This blog conveys the archives to the audience on the left side of the page. They are shown by month, and go back all the way to January 2007 when it was first started. They also offer different categories such as education, music, personal, and service. This makes it easier for the reader to read the blogs that they are interested in.

This blog doesn’t really convey the archives at all. At the bottom of the page there is a link to go to the older or newer posts, but that’s it.

2. Who does the blog intend to serve?

This blog is intended to serve those customers who are interested in the Marriott Hotels. This blog offers information on the special offers that are going on as well as updated news and events that are happening with the company.

This blog intends to serve people who are just interested in weddings, or hiring a wedding planner.

3. Does it meet its goal?

Yes, this blog does meet their goal. This blog is written by the chairman and CEO of Marriott International, Bill Marriott. He writes about the special events that are happening with his company, hotel openings, and what the company does to give back to the community.

Yes, this blog does meet that goal. Aletha has been in the event planning business for over twelve years. Her blog showcases the weddings that she has planned with pictures and descriptions, which is helpful for couples who are looking for a wedding planner.

4. What image of the archives and archivists is conveyed by the blog?

The archivist for the Marriott blog made it very organized, there are few pictures but the archives are very easy to access for the reader.

There doesn’t seem to be an archive available on this blog for the reader. There is a place where the reader can search for a keyword or specific wedding and it will bring you to that blog.

5. Does the blogger have a presence on Twitter or Facebook?

This company has three twitter accounts, “marriottintl”, “courtyardhotels” and “Marriottgreen” but they aren’t written by Bill Marriott.

Yes she does have a twitter.

6. How is that similar or different?

These three Twitter accounts do similar things that the blog does; it mentions the new hotels that are going up, and also the benefits. Twitter is much more interactive then the blog, it allows customers to comment on it with their negative or positive experiences with Marriott International.

Aletha’s Twitter is a lot more personal than her blog. Although her blog does have a decent amount of personal information, it is more about her business.

7. What topic(s) does the author claim knowledge of in the industry?

The author of this blog claims knowledge of his company because he is the CEO and knows everything that goes on throughout it. More specifically, he discusses the “Loyalty Program” for the Ritz-Carlton customers, the Algonquin Hotel in New York City, and their effort to give back to small businesses.

The author of this blog claims knowledge of the wedding planning industry. She shows her work through pictures so potential clients can see her work.